How to Protect Your Identity While Holiday Shopping Online

AAA

It’s beginning to look at a lot like the perfect time for identity thieves to steal your personal information. If you’re searching for gifts online this holiday season or any season for that matter, here are seven tips you can use to reduce your risk of identity theft while surfing and shopping.
 

Use a digital wallet service, like Google Pay or Apple Pay. When you make a purchase, the encryption system used by digital wallets replaces your actual card information with a one-time digital “token.” The technology may be complex, but all you need to do is remember the easy part: the store you buy from will never see your card number. Even better, if your payment information is illegally obtained in a security breach, it will be useless.

Log on through a virtual private network (VPN). VPN networks are available on your mobile phone and home computer. They work by encrypting (converting information into a code to prevent unauthorized use) your online activity to keep your information and transactions private.

Avoid public Wi-Fi when shopping. VPN helps hide your data, but you should still stay on a Wi-Fi network you trust while shopping online in public places to avoid revealing personal information.

Be careful with social media ads. Too often, these ads offer “too good to be true” pricing on items you want, but be cautious because they could exist only to steal your information, leaving you wanting answers and your purchase. Do your digital shopping homework before trying to buy holiday “steals.” Research reviews and customer complaints. If you don’t feel good about what you find, move on.

Stay alert. Email phishing scams are not a gift. Online traffic is busy with cybercriminals looking to take advantage of shoppers. Be extra careful with your inbox during holiday time. Ignore emails alerting you to changes with your account and instead go directly to the company’s website to confirm the information. Clicking on the email could lead to a scammer trying to steal your information. If the email looks suspicious or comes from an unrecognizable address, delete it.

Use virtual cards for secure online shopping. Find out if your credit card company offers virtual cards, which are temporary credit card numbers that replace your regular credit card credentials for a more secure shopping experience. Virtual cards provide added peace of mind since your actual credit card number remains safe if the virtual

Set up text notifications. Set up alerts on your phone so you’ll know when transactions, big or small, are attempted with your card information. This simple alert can help you spot potential fraud and identity theft.

 

1 2019 Identity Fraud Study, Javelin Strategy & Research